What is online advertising?
Online advertising is paid advertising on various types of web sites – search engines like Google, social media like Facebook and Youtube – designed to send visitors to your web site or social media profile pages. Online advertising is generally very cost effective as it targets specific markets and key phrases and you normally only pay for the visitors actually coming to your web site.
Can you target specific geographical areas with online advertising?
Yes. Most online advertising allows you to target not only geographical areas, e.g. Western Cape or Gauteng, but also allows you to target specific interest groups, e.g. people looking for “building contractors” in that area. Certain sites also allow you to set the demographics of your target audience, e.g. people between ages 25 and 40.
This ensures that your online advertising Rand isn’t wasted.
SA Contractors Web Design can assist you in setting up suitable online advertising campaigns to get the right people to your web site or social media profile.